- Hardcover:432 pages
- Publisher:Allen Lane (28 July 2011)
- Product Dimensions: 23.6 x 15.6 x 4 cm
- Publisher:Vintage; New Ed edition (18 Aug 2011)
- Product Dimensions: 19.4 x 12.4 x 2.2 cm
About the Author
Before the publication of Small is Beautiful, his bestselling reappraisal of Western economic attitudes, Dr E. F. Schumacher was already well known as an economist, journalist and progressive entrepreneur. He was Economic Adviser to the National Coal Board from 1950 to 1970, and was also the originator of the concept of Intermediate Technology for developing countries and Founder and Chairman of the Intermediate Technology Development Group Ltd (now Practical Action). He also served as President of the Soil Association (Britains largest organic farming organisation, founded thirty years ago) and as Director of the Scott-Bader Company (pathfinders in polymer chemistry and common ownership).
Born in Germany, he first came to England in 1930 as a Rhodes Scholar to study economics at New College, Oxford. Later, at the age of twenty-two, he taught economics at New College, Oxford. Later, at the age of twenty-two, he taught economics at Columbia University, New York. As he found theorising without practical experience unsatisfying, he then went into business, farming and journalism. He resumed the academic life for a period at Oxford during the war, afterwards serving as Economic Adviser to the British Control Commission in Germany from 1946 to 1950. In later years, his advice on problems of rural development was sought by many overseas governments.
Dr Schumacher was awarded the CBE in 1974. He died in 1977.
Title: The Social Animal: A Story of How Success Happens
Author: David Brooks
- Paperback:430 pages
- Publisher:Short Books Ltd (5 May 2011)
- Product Dimensions: 23.2 x 15.2 x 3.4 cm
Forget everything you thought you knew about happiness and fulfilment. Let David Brooks take you on a journey – an adventure in the unconscious. It will change the way you see yourself, and the world.
In the past 30 years we have learnt more about the human brain than in the previous 3000 – a scientific revolution has occurred. The unconscious mind, it turns out, is most of the mind – the place where the majority of the brain’s work gets done, where our most important life decisions are made, where character is formed and the seeds of accomplishment grow.
In this illuminating and compelling book, David Brooks weaves a vast array of new research into the lives of two fictional characters, Harold and Erica, following them from infancy to old age. In so doing, he reveals a fundamental new understanding of human nature. He outlines a new definition of success, highlighting what economists call non-cognitive skills – those hidden qualities that can’t be easily counted or measured, but which in real life lead to happiness and fulfilment.
The Social Animal is a moving and nuanced intellectual adventure. Impossible to put down, it is an essential book for our time – one that will have a broad social impact and change the way we see ourselves and the world.